The use of Text in our Film (post production work)

The style of the text and its purpose 
post production 


When using text it is vital that it helps and compliments the scene. I want the text we use to be an extension of the characters feelings and emotions. So with the use of text I want to ensure that we consider 

Colour 
Size
Texture 
Appearance  

It is vital that when using text the audience can easily understand and interpret the purpose and intention during each scene. We need to make sure that the text is being use the heighten the scenes and not just being as a crutch. I done a bit research with existing videos which use text and it helped me establish an idea of how we can successfully incorporate typography with certain scenes. Also how they consider colour size texture and its appearance.  

Justin Timberlake - Suit & Tie ( lyric video ) 

• I like how the video uses focus really well with the text, which visually looks really good 
• Also how they have animated the text to follow similar movements and actions 
• In terms of colour they consistently follow the theme of gold white red and black
• They have considered the colour of the text in contrast with the colour in each scene well to ensure the text is clearly identifiable.
•  There are scenes where the typographies appearance changes from bold strong colours to a more faint and see through look  
• The text makes quite subtle appearances 
• As the text appears on the screen it animates with movement 

Katy Perry - Roar (Lyric Video)

With this video they utilise the use of symbols  as text to deliver there message, this is also something we to consider with our film.